Est. somewhere between a spreadsheet and a vibe

Non
plus.

Strategy, projects, and mild chaos by Chris Hendriksen. Bay Area. Mostly harmless.

Current status

Building things, (over)thinking things. Looking for the next thing.

Operator by trade. Builder by compulsion. Occasional overthinker by design.

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001 — Work

Projects.

01

Rotation

An AI-powered morning briefing app. One priority. No guilt trips. No hustle-culture copy. Just: what actually matters today.

App → rotationapp.ai
02

Marathon Pace Planner

Interactive pace planning and hand-off cues for a day that matters. Built for someone who needed it. Turns out other people needed it too.

Tool → pace.nonplus.ai
03

Angle of Repose

Did this go too far? What is too far? Will we even know before it's too late? Planning for durable outcomes when the pile is still stable.

Investing & diligence
04

Distress Rehearsals

A framework for planning before things go wrong. Not pessimism — preparedness. The time to rehearse the fire drill is not during the fire.

Playbook
05 — math pending

Lifestyle Insurance

Keep up with the Joneses even when your paycheck doesn't. The idea is solid. The unit economics are a work in progress.

Concept / TBD
06 — math pending

Square Foot Mortgage

"Home ownership starts one foot at a time." Fractional entry into the housing market. Elegant concept. Regulatory reality: less so.

Concept / TBD
002 — The person

About.

I build things, fix things, and occasionally overthink both.

I care a lot about quality — inputs, decisions, execution — not in a perfectionist way, but in a "this compounds over time" way.

LinkedIn
Based in
Bay Area, CA
Years operating
16
Companies
Wood Ventures → Funding Circle → Opendoor → Mainstay
Currently
Open & building
003 — The intake

Currently.

What's going in the brain right now.

You found the cheat code.
There is no cheat code.

click anywhere to return to reality